About 30 years ago, I was importing toys into the USA. The internet was not available, I had to go to Hong Kong Toy Fair or the Canton Fair to find good toy suppliers. Once I found a good supplier, I imported the toys and stored them in a warehouse.
30 years ago, retailers had no way of finding me; I had to find them. It was done via word of mouth, newspaper classifieds, and markings on toys.
Once I found a toy retailer that liked my toys, this retailer was forced to buy from me, at the price I decided was best for me. Yes, imagine, with no internet, the retailer had no way of finding the factory in China, or a supplier that can offer same toys, unless of course this toy retailer did what i was doing; invest about USD 10,000 and go to China looking for suppliers.
Times have changed big time. Now, it is so easy to find retailers, providing my site is ranking well enough, the retailers will come, find me, and buy toys in bulk.
So the internet has made it so much easier to find the retailers. Unfortunately, it has also made it much easier for toy retailers to find factories, wholesalers and supplier in China.
So, like everything else in life, the internet is good and bad for toy wholesalers.
For the most part, the internet has broken the traditional norms and procedures of Int’l trade, where the toy factory based in China sells to an exporter, who sells to a global importer, who sells to distirbutors, who sell to retailers, who sell to consumers.
Now, the toy factories in China sell directly to the global consumer, or to the retailers, cutting out importers and wholesalers alike.
Int’l toy trade is now becoming factory to consumer.
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